October 22, 2021

Home Zona

It Is What You Do

An Open Letter to FullBeauty Manufacturers & Others Seeing

6 min read

Past week several brand names retailers and companies put up #BlackLivesMatters squares on their Instagram accounts, calling out the injustices that have took place to Black individuals over the earlier hundreds of decades. Brands set out statements displaying how they are heading to do improved to stand in solidarity.

Many thanks to #PullUpOrShutUp, a lot of models have created extra statements and made action ideas. Even so, when called to process and questioned specially about their statistics on their Black staff members, initiatives and genuine range, many models fell silent.

Even far more crucial to notice?!  When it arrives to the as well as local community, there is 1 significant issue that these makes who cater to the as well as shopper should comprehend:

The expansion of additionally dimension trend has took place largely off of the backs of black girls


Tru Diva Models at Complete Figured Vogue Week 2015

For the previous 15 decades, we have experienced Black and Brown women pushing, difficult, and inspiring self-acceptance, system diversity, and the style that arrives together with it.

Social media’s advancement has been the catalyst to usher in the development of the plus dimension trend space by amplifying people voices.

And some others have identified how impactful these Black voices have been, precisely in the moreover sizing local community.

So, consider my shock when one particular of the major conglomerate brand names, FullBeauty Brand names was uncomfortably silent. Whole Beauty, the furthermore sizing retailer that home Roamans, Jessica London, Woman Inside of, Swimsuits for All, Ellos, Brylane Residence.

THE ONLY Model from the household who spoke up is Swimsuits for All. ONLY 1. 

Melissa of FabGlance shared her frustrations with me, and I had to check out for myself. 


To our surprise (not really), there was practically nothing. 

Melissa ongoing to share with me how they experienced despatched e-mail, DMs, tweets, all which fell on silent ears. So, Melissa determined to do a thing about it.

Alongside with a few other Total attractiveness influencers, they acquired jointly to trend a letter, breaking every thing down, along with motion goods.  

An Open Letter to FullBeauty Brand names & people Stores Silently Viewing

Dear Jim Fogerty,

We are writing to you as a collective group of influencers who do the job with FullBeauty Models as influencers and bloggers. Even though we have loved our partnership in earlier collaborations, we are dissatisfied to see that FullBeauty Brands took so very long to make a assertion about the injustices being highlighted in the media as it associated to the Black Life Make a difference movement, the murder of George Floyd, and the racism using area in our state.

We would like to think that Fullbeauty Brand names stands for racial justice, range and inclusion as your corporation will make earnings off of the get the job done of black influencers and black buyers. Your silence of about 11 days spoke volumes. We’d like to give the benefit of the question and recognize it could have taken a couple times to cultivate a statement.

Since the murder of George Floyd there have been protests in all 50 states making this the most significant civil rights movement in record. Urgency and promptness are essential for brand names and influencers to exhibit our assist for Black Lives.


We are producing to you nowadays to request what FullBeauty Brands is accomplishing to enable cultivate an environment for racial justice and speak out versus racial injustices:

    • How are you supporting those people influenced by these injustices in your get the job done pressure and in the group at large?
    • Do you have black people on your management staff?
    • Do you plan to make an influencer plan that pays all influencers fairly and similarly inspite of race?
    • What present-day variety and inclusion efforts are getting position?
    • What form of perform is your business executing to give again?

The Motion for Black Lives requirements the assistance of corporations like FullBeauty Models to not only display help but make commitments to amplify the voices of these impacted each day by racial injustices. We as influencers and providers we husband or wife with have to have to make the most of our voices and platforms to convey forth improve.

We are not inquiring for extraordinary measures. Very similar to the brand names on the @pullupforchange profile, we sense that demonstrating customers what strategies you have to handle including diversity to your executive board. And how you plan to donate funds to organizations that are preventing for racial equality.



We are asking that FullBeauty Manufacturers make a community statement on their social profiles from racism and also to commit to providing dollars to any of these recommended non-income and reduction endeavours:

Daring (Black Organizing for Leadership and Dignity) is a countrywide Management Coaching Application designed to aid rebuild Black (African-American, Caribbean, African, Afro-Latino) social justice infrastructure in purchase to arrange Black communities far more correctly and re-middle Black management in the U.S. social justice movement.

Colour of Transform: ColorOfChange.org exists to bolster Black America’s political voice. Our objective is to empower our users – Black Individuals and our allies – to make governing administration extra responsive to the concerns of Black Us citizens and to carry about good political and social alter for everyone.

Southerners on New Ground: Southerners On New Floor (Tune) is a regional Queer Liberation firm produced up of persons of color, immigrants, undocumented individuals, people with disabilities, functioning course and rural and tiny city, LGBTQ people in the South. 

Audre Lorde Job: ALP is a New York-based business that dedicates alone to attaining social and economic equality for LGBT communities of colour. 

The Innocence Task: With several branches throughout the nation, The Innocence Project performs to exonerate these who have been wrongfully convicted of crimes by providing cost-free legal aid.

Black Life Issue: Black Life Make a difference Foundation, Inc is a international business in the US, Uk, and Canada, whose mission is to eradicate white supremacy and build community ability to intervene in violence inflicted on Black communities by the condition and vigilantes.

We are glad Comprehensive Natural beauty Brand names has issued a assertion. But, we believe more can be carried out to monetarily aid black led organizations ideal now.

Racial justice can no extended be a facet line product for firms we get the job done with. A lot of of us are individually donating revenue. So, we are not asking you for anything we aren’t executing ourselves


We want to dwell in a more just globe, and work with makes who are ethically and morally aligned with justice and the fight for racial equality.


Kimmy Garris
Ikea Smith
Melissa Watkins
Lexi Nimmo
Mindy Scott
Alexandra Stewart
Justine Kay
CaNesha Gordon
Jenny Taylor
AP Younger
Shannon Clemons
Amanda Bernard
Lily Arbon
Kali De Benedetti

And they did reply, but it was lackluster. Their response from the CEO:


We value your point of view and will get your and the group’s views into thing to consider.
Thank you.

Seriously Jim?! 

And you know what makes this total incident worse? 

They have given that SUSPENDED their influencer system, by way of letters despatched to pick out bloggers, alternatively of addressing the issue and putting forth motion. 

This situation although is not unique to FullBeauty Makes, though this is a person of the most about responses… 

What say you? What do you consider about this?

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