BOSTON–(Business enterprise WIRE)–SiteSpect, the foremost service provider of non-intrusive
optimization solutions, today announced that OSP Group has chosen
SiteSpect as its multivariate tests and targeting provider. OSP Group,
the favored brand name portfolio of women’s apparel, footwear, lingerie,
men’s, and residence solutions committed to as well as sizes, is using SiteSpect to
streamline its e-commerce internet sites, which include Girl Within, Brylane
House, KingSize, and fullbeauty, amongst other people.
Like other premiere e-commerce operators all over the world, OSP Group is using
multivariate tests to help enhance the conversion prices on its
internet websites. This features testing variations of the checkout funnel, site
navigation, and merchandise exhibit. Facts derived from tests can then be
employed to make internet site improvements that strengthen the procuring experience, boost
client engagement, and in the end change a lot more browsers to potential buyers.
“Providing the best consumer working experience feasible on our web sites is a top rated
precedence for OSP Team. Screening by SiteSpect gives us the skill
to make really educated choices in that course,” mentioned Mathieu
Clavie, Director of E-Commerce, OSP Group. “The benefits in some cases present
that some new options, even though we felt they had been enhancements,
in fact had a detrimental influence from the users’ standpoint – preserving us a
ton of enhancement price and potential conversion drop. And of training course, the
other way about: acquiring details to back up a great new concept builds even
additional exhilaration and self-confidence to get it rolled out!”
“OSP Group is a terrific instance of a multi-web-site ecommerce enterprise
suffering from effective effects from profitable multivariate testing
with SiteSpect,” said Eric J. Hansen, Founder and CEO of SiteSpect.
“Whether it is to establish the situation for a new concept or reduce the risks of
rolling out a undesirable 1, more and more organizations are finding that
multivariate tests is an outstanding route to conversion fee
Hansen elaborated by stating that SiteSpect eliminates the obstacles to
digital optimization with the world’s only non-intrusive optimization
platform. “SiteSpect is the only optimization remedy establish for speed.
Only SiteSpect lets buyers quickly test, focus on, and improve their
changes that sluggish implementation and internet site velocity,” he stated.
About OSP Group
OSP Team is the preferred brand
portfolio of women’s apparel, footwear, lingerie, men’s and household merchandise
dedicated to moreover dimensions. Proprietary brands under the OSP Group umbrella
include: Girl Within®, Roaman’s®, Jessica London®, fullbeauty®,
KingSize®, BrylaneHome®, BCO® Discount Catalog Outlet™ and
OneStopPlus.com®, an on the net market that includes countless numbers of brands
and products and solutions, the #1 vacation spot to shop for as well as sizes.
About SiteSpect, Inc.
SiteSpect supplies the world’s only
non-intrusive optimization platform, enabling website and mobile entrepreneurs
to noticeably boost important metrics this sort of as conversion rate and
engagement. SiteSpect’s methods include speedy A/B tests, multivariate
concentrating on and personalization, landing web site optimization, cell world wide web
optimization, and internet general performance optimization. With SiteSpect,
marketers appreciate unmatched velocity and overall flexibility with no the require for
ongoing IT involvement. SiteSpect’s patent-pending know-how and
professional products and services are employed by lots of of the world’s leading online
firms, these as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS,
Overstock.com, VEGAS.com, and main fiscal services corporations. For
additional data, visit www.SiteSpect.com or
Notes to Editors: SiteSpect is a registered trademark of SiteSpect,
Inc. All other products names, company marks, and logos described
herein are logos of their respective entrepreneurs.